Oren Klaff
Author
Pub. Date
[2014], p2014
Description
Creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.