From the Book - Fourth edition.
[I.] Design principles : 1. Introduction : Joshua tree epiphany ; Four basic principles
2. Proximity : Basic purpose ; How to get it ; What to avoid
3. Alignment : Basic purpose ; How to get it ; What to avoid
4. Repetition : Basic purpose ; How to get it ; What to avoid
5. Contrast : Basic purpose ; How to get it ; What to avoid
6. Review of the four design principles : Proximity ; Alignment ; Repetition ; Contrast ; Little quiz #1: Design principles ; Little quiz #2: Redesign this ad
7. Design with color : The amazing color wheel ; Color relationships : Complementary; Triads; Split complement triads; Analogous colors ; Shades and tints : Make your own shades and tints; Monochromatic colors; Shades and tints in combination ; Watch the tones ; Warm colors vs cool colors ; How to begin to choose? ; CMYK vs. RGB: print vs web ; Print vs. web color models ; Little quiz #3: Color
8. Extra tips & tricks : Creating a package or brand
Business cards : Tips on designing business cards : Format ; Type size ; Create a consistent image on all pieces
Letterhead and envelopes : Tips on letterhead and envelope design : Envelope size ; Create a focal point ; Alignment ; Second page ; Faxing and copying
Flyers : Tips on designing flyers : Create a focal point ; Use subheads that contrast ; Repetition ; Alignment
Newsletters : Tips on designing newsletters : Alignment ; Paragraph indents ; Not Helvetica/Arial! ; Readable body copy
Brochures : Tips on designing brochures : Contrast ; Repetition ; Alignment ; Proximity
Postcards : Tips on designing postcards : What's your point? ; Grab their attention ; Contrast ; In general
Advertising : Tips on designing ads : Contrast ; Type choices ; Reverse type
Résumés : Tips on designing résumés : Contrast ; Repetition ; Alignment ; Match the design to the medium
[II.] Designing With Type : 9. Essentials of typography : One space after punctuation ; Quotation marks ; Apostrophes : Little quiz #4: Apostrophes ; Dashes ; Special characters ; Accent marks ; Capitals ; Underlining ; Kerning ; Widows and orphans ; Miscellaneous
10. Type (& life) : Concord ; Conflict ; Contrast
11. Categories of type : Oldstyle ; Modern ; Slab serif ; Sans serif ; Script ; Decorative ; Be conscious : Little quiz #5: Categories of type; Little quiz #6: Thick/thin transitions ; Little quiz #7: Serifs
12. Type contrasts : Size ; Weight ; Structure ; Form ; Direction ; Color ; Combine the contrasts ; Little quiz #8: Contrast or conflict ; Little quiz #9: Dos and don'ts ; Exercise in combining contrasts
[III.] A few extras : Does it make sense? : Process ; An exercise ; Okay: redesign this!
14. Answers & suggestions : Quiz answers ; Designer eye suggestions
15. Typefaces in this book : Primary faces ; Modern ; Oldstyle ; Slab serif ; Sans serif ; Script ; Ornaments ; Decorative.
From the Book - Second edition.
Design principles: Joshua tree epiphany
Designing with type: Type (and life)
Extras: So, do you get it?